Costume College was busy for me this year. Besides delving into the world of Paul Poiret, I also delved into the world of haute couture during the later 19th and early 20th Centuries, an ambitious topic to say the least- one could easily go on for days and barely scratch the surface. 🙂 Fashion history has always been fascinating and even more so when one makes little discoveries that link the world of the past with today and the research process never fails to disclose tiny nuggets of useful information.
In many respects, the world of haute couture, as we know it today, got it’s start in Paris largely through the efforts of one man- Charles Frederick Worth. Moreover, he was able to capitalize on a series of trends that had been developing for quite some time. Specifically, going back to reign of Louis XIV, royal patronage driven by the consolidation of the monarchy as the supreme ruling power in France combined with France’s growth as an economic, military, and cultural power served as a catalyst for the development of the textile industry and the needle trades. All the right elements were in place and over the next 300 years a thriving garment began to develop, spurred by patronage both by the Crown and nobility (as they sought to remain in good graces with the King).
By the mid-19th Century, industrialization served to further spur the growth of the textile and needle trades (can you say sewing machine?) and the ground was fertile for a man like Charles Worth. Worth transformed a relatively decentralized industry composed of many individual dressmakers working in small establishments into a large-scale industry employing hundreds, if not thousands. Worth consolidated fabric procurement with production (before this, it was customary for clients to bring their own fabrics to the dressmaker). Also, for marketing, he employed the technique of having his clients choose from a series of sample models, modeled by an army of pretty young women; the client would make a selection and a custom garment would be created. The model was intended to give the client an idea of the final product- often, the fabrics and trim would vary to the individual client.
What also makes Worth unique is that in 1860 he was able to secure the patronage of the Empress Eugénie and this cemented his reputation; as the center of the French court, the Empress set the styles and naturally everyone of importance wanted to emulate her.
With the demise of the Napoleon III and the Second Empire, Worth was forced to seek expanded markets- no longer did he have a guaranteed client base founded on royal patronage- so he was forced to seek a wider client base. Worth was ultimately successful in this endeavor and by the time he died in 1895, he had clients on all seven continents.
In many ways, the demise of the Empress’s patronage was the best thing for both Worth and haute couture in general in that it pushed couture out to a wider audience and stimulated greater design/style creativity- styles were not determined by the whim of a few people but rather transferred the power to the designers (and ultimately their clients). It also helped couture to reach a wider audience and facilitate the diffusion of fashion.
Of course, Worth wasn’t the only couturier- there were many others. Some of Worth’s leading contemporaries were Jacques Doucet, Emile Pingat, John Redfern, and Jeanne Paquin- all fascinating as designers. Unfortunately, there’s not a lot of information out there on many of these designers and they’ve become almost forgotten.
The above is only a very broad sketch of the topics that I covered in my presentation and I felt that it went pretty well. For the future, I may narrow my focus a bit but nevertheless, it wasn’t bad for a first outing. Stay tuned for more… 🙂