One of the most interesting aspects of Paul Poiret was that his design work was not limited solely to fashion but rather he expended into related areas such as fragrances, interior design, home furnishings, and textiles and as such such, he could be considered to be one the first “total lifestyle” designers. Of his various ventures was Martine which was Poiret’s home furnishings business. Named for his daughter Martine, Martine consisted of Atelier Martine, L’École Martine, and Maison Martine and opened on April 1, 1911. Inspired by the Wiener Werkstätte, Poiret created Martine as both a means of educating young working class girls in the decorative arts through L’École Martine and functioning as a design house through Atelier Martine. Maison Martine served as the retail outlet for the venture, later adding on an interior design service. As part of this initiative, Atelier Martine designed textiles to be used for both home furnishings and clothing.
One particular textile collection was made under licence in 1914 by the Duplan Silk Company of Hazleton, Pennsylvania and was intended as the fashion fabrics for several licensed dress designs. Interestingly enough, Duplan was originally established in 1897 by Jean Duplan, a French textile manufacturer as a means of avoiding the high import duty imposed on luxury fabrics by the Tariff Act of 1897. Pictured below are four of the original eight designs (Bishop, Bouquet, Lizeron, and Pekin):
Except for the Lizeron design, the above designs were cylinder printed on silk. In the case of the Lizeron, it was block printed and according to Duplan’s promotional literature, is was:
…the first hand block design ever printed by hand in the United States, on a heavy quality of silks. The yardage possible to produce per day, printed by hand by one man, in a design of the character, is only about 1/20th of what a silk printing machine can produce in the same length of time.
The Atelier Martine’s designs were heavily influenced not only by the Wiener Werkstätte, but also the Aesthetic/Arts and Crafts Movements with their emphasis on simple, bold designs that utilized bright colors. Martine was not only a business enterprise but also a repudiation of the prevailing design aesthetics of the Nineteenth Century, an element present in all of Poiret’s work. Although the Martine did not last long (Poiret sold the business in 1925), its legacy is a fascinating one.