Lily Absinthe Looks At Gustave Beer

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When people think of fashion, they think of France and Paris in particular. However, while Pars may have reigned as the fashion center of the Western world during the 19th and early 20th Centuries, the designers themselves were not necessarily French. Of these designers, Charles Worth is probably the most well-known of these non-French designers and his influence on fashion was undeniable.

One “foreign” designer who is not so well-known was Gustave Beer. Gustave (or Gustav, spellings vary) Beer was born in Germany about 1875 and first established himself as a designer in Vienna. Later, he relocated to Paris where he opened a fashion house in 1905. Beer’s approach tended to be conservative, emphasizing exquisite construction and fine materials over daring designs.

Below are just a few examples:

Opera Cape1

Opera Cape, c. 1895 – 1905

Day Dress c. 1904 - 1905 Gustave Beer

Day Dress, c. 1904 – 1905; Metropolitan Museum of Art (1999.135a–e)

Day Dress c. 1904 - 1905 Gustave Beer

Some more views.

Moving a bit later:

Gustave Beer Evening Dress c. 1905

Evening Dress, c. 1905

Gustave Beer Evening Dress c. 1905

And the evening gown as it was worn…

And a few detail pictures:

Gustave Beer Evening Dress c. 1905

Gustave Beer Evening Dress c. 1905

Unfortunately, the years have not been kind to this dress and there’s serious deterioration, especially in the interior:

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Below is an ensemble c. 1905 consisting of skirt and two bodices allowing a quick change from day to evening dress:

Gustave Beer

Gustave Beer

Unfortunately, there’s not a lot out there about Beer but from what I’ve gathered, his fashion house continued until 1929 when it merged with the House of Drecoll to exist as Drecoll-Beer. Subsequently, Drecoll-Beer merged with the House of Agnes in 1931 and the Beer name was dropped.

We’ll be doing some more on Beer in the future as we unearth further information. 🙂



Fashion As A Business & Commercialization

Races at Longchamps, Manet, 1867

Races at Longchamps, Manet, 1867

In contrast to our posts of the past few days, today we go to France to take a look at Haute Couture, how it was publicized, and the start of “street style”. By no means is this an exhaustive review but merely an attempt to show some of the high points.

“Fashion” as we know it today began to take form during the late 19th Century. Essentially, fashion was something that was entering the public consciousness on a scale broader than anything ever seen before. The industrial revolution played a major role in the development of fashion in a rising standard of living combined with the development of new methods of manufacturing textile goods made clothing more affordable for more people. Along with this was the rise of the middle class who now had the money and the leisure time to be able follow fashion more closely.

Where once fashion was limited to a monarch and his court, now fashion was far more defuse. Also, just as important, fashion and clothing manufacturing were developing into larger business enterprises and business concerns often drove fashion. This is similar to what we see today but only on a more limited scale with a smaller clientele.

Along with the commercialization of fashion by Couturiers such as Charles Worth, Jacques Doucet, Paul Poiret, and a host of others, was the need to more effectively market their fashions. Where word-or-mouth was sufficient, more direct methods of getting fashion styles (i.e., product) before the public were needed and thus developed advertising, fashion journals, fashion plates, and later, fashion photography.

With the development of the fashion industry and marketing, those who followed fashion wanted to see these fashions “live”. The concept of the runway show as a public spectacle was still years off but other ways to show off the latest styles were employed.

If it's seen at Longchamps, then you're OK... :-)

If it’s seen at Longchamps, then you’re OK… As is the case today, being seen in a public place with the just the right outfit could make all the difference. 🙂

Once such method was dressing up models with the latest styles and sending them to various public social gathering such as the horse races at Longchamps and in particular, the Grand Prix de Paris which was held every year in July. More than just a horse race, it was a day-long affair that provided a venue for people to see and been seen and that of course meant what they were wearing. Naturally, the press covered these events and end was result was free publicity.

Below are just a few of the examples of the styles worn at Longchamps during the period from 1900 to 1914.

Les Modes, 1904

Les Modes, July 1904

Longchamps1

Longchamps2

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The women in the above pictures are wearing versions of the lingerie dress and one can see the influence of the s-bend corset although the silhouette is somewhat muted by the fluffy layers of fabric on the dresses. These definitely fall in the 1900 – 1910 time frame, probably more towards 1902 – 1905.

And sometimes, fashion at Longchamps could cause a sensation…below is a picture from 1908 of three models wearing designs by Jeanne Margaine-Lacroix (known simply as Margaine-Lacroix) and dubbed by the press “Les Nouvelles Merveilleuses”:

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c. 1908, “Les Nouvelles Merveilleuses” as dubbed by the press- these three models caused a furor at Longchamps when they arrived- these dresses, designed by Jeanne Margaine-Lacroix were considered scandalous at the time.

The above three dresses definitely got public attention, in part because they completely did away with the conventional corset while at the same time creating a skin-tight silhouette by utilizing stretch fabrics in the dresses themselves to create the form-fitting silhouette.  Susie Ralph, a fashion historian, described it in an introduction that opened an exhibit on Margaine-Lacroix in 2013:

In 1908 Jeanne Margaine-Lacroix sent three mannequins to the Longchamp race-course clad in her form-revealing robes-tanagréennes. These corsetless dresses caused a sensation among Paris’ fashionable crowd – a riot according to some newspaper reports. Worn without corsets and slit to the knee on one side over the most transparent of underskirts, their impact on the fashion world was instantaneous and resulted in major press coverage not only in Paris but around the world. In today’s parlance the style immediately “went viral”….It was Margaine-Lacroix’s daring vision that brought to an end the ideal of the rigidly corseted hour-glass figure, and ushered in the new, slim twentieth century silhouette.

Margaine-Lacroix is an interesting designer in her own right although she is relatively unknown today. Hopefully we’ll be writing more about her in the future. Here, is where the above picture originally was featured:

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Controversy is no stranger to the world of fashion then or now and the debate over what exactly is too “revealing” still rages on. Moving on, fashion photography becomes ever more pervasive during in the years from 1910 – 1914. Here are some more examples:

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1912, Watching the races standing on chairs. The lines on these two dresses reflect the moved towards a more sleek, upright silhouette. Goodbye s-bend!

1914

1914, Here is an interesting design incorporating a waistcoat and cutaway coat.

Public spaces like Longchamps provided a venue for people to see “fashion in action” and for us, it provides a fascinating archive of fashion history that helps us to see fashion that is alive. We can see just how garments were worn, how they fit, and even gain some insight into the people who wore them.


Postscript:

Originally I set out to write this blog post about the development of fashion and how it was publicized on public places. However, along the way I also discovered the Les Nouvelles Merveilleuses controversy and the work of the a relatively now forgotten designer Margaine-LaCroix. It just goes to show that you learn something new everyday! 🙂

Paul Poiret- The Early Years

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Paul Poiret was one of the most influential fashion designers of the early 20th Century and played a major role in moving fashion away from the corset and its highly structural silhouette. But before his rise as Le Magnifique or the “King of Fashion,” Poiret got his start in the fashion industry as a free-lance fashion illustrator, selling his work to the various fashion houses in Paris. Later, in 1898, Poiret landed his first major position with Maison Doucet.

An early fashion sketch by Paul Poiret.

An early design by Paul Poiret.

While the above design definitely reads “1890s”, one can see a hint of what was to come with its clean vertical lines and the tiered skirt.

A later design pictured in the April 1, 1906 issue of Femina.

A later design for a Costume Tailleur advertisement pictured in the April 1, 1906 issue of Femina.

Here again we see the use of clean lines. The use of a diagonal check pattern also creates an interesting effect. It would have been interesting to see what colors the original outfit were. This is a tailored look that predates the Oriental influences that were to take hold in the following years. In future posts, we will be exploring Paul Poiret more thoroughly but it’s interesting to see what was happening before his ideas took hold in the fashion world.

The Titanic and the “Titanic Era” in Costume History, Part 3

Untergang der Titanic (

Untergang der Titanic (“Sinking of the Titanic”) by Willy Stöwer, 1912

And now Dear Readers, we come to our third installment of “The Titanic Era” and I want to thank you all for enduring my somewhat lengthy posts regarding the evolution of fashion from 1900 through 1912. I will admit that perhaps I restated the obvious a bit but I also believe that it never hurts to get an idea of the proverbial “big picture” and how one tragic, yet fascinating episode of history fits in.

In many ways, the sinking of the RMS Titanic was a microcosm of both the good and not-so-good elements characteristic of the era from 1900 to the outbreak of the First World War in 1914. To many, it represented beauty, decadence, and opulence perched on the brink of disaster and a preview of the social, economic, and political forces that were to be unleashed by that war, a war that ultimately saw an almost near-complete rearrangement of the political, economic, and social landscape of Europe, then the center of the Western World. So profound were the effects of the First World War, that its effects are still felt today in 2015.

Of course, much of the above observations are neither new or original on our part; commentators were saying much of the same back in the early 20th Century, some almost as soon as the first survivors were arriving in New York on board the RMS Carpathia on April 18, 1912, some three days after the disaster. However, this is still thought provoking and holds a fascination up to this day.

One of the primary manifestations of this era of opulence was in its fashions and this in turn has been a constant feature in the numerous dramatic films and documentaries that have been turned out over the years. Watching a compelling story about an historical event is fascinating in that one is viewing the past being brought back to life and costume plays a key role in this. Done correctly, it can enhance the experience immeasurably; done wrong, it can seriously compromise a production (of course, in some cases the best wardrobe/costuming in the world can’t save a production from a poor script and/or poor direction).

Now, one movie that does an excellent job of production design and wardrobe/costuming is Titanic that came out in 1997. Starring Leonard DiCaprio and Kate Winslett, this  movie works the disaster angle by way of an Romeo and Juliet type of story of mismatched lovers from two vastly different social classes. The plot itself is somewhat improbable with the characters acting more like people of the 1990s than the 1912. Also, it demonstrates an almost complete lack of understanding of social classes during the period and relies on the usual modern day stereotypes to move the story along. In the end, it borders on a schmaltzy sentimentality approaches the simply irritating. But, as with all things, you be the judge. 🙂

Poster advertising the movie

Poster advertising the movie “Titanic”, 1997.

All right, now that I’ve savaged the movie’s plot, let’s move on to one of the movie’s best aspect: the costuming. The costumes were designed by Deborah L. Scott and she won an Academy Award for Best Costume Design in 1997 for her work on Titanic.

Starting with day wear, the most notable dress is, of course, the “boarding dress” which Rose, the main female lead, wears when she boards the RMS Titanic early in the movie:

The Boarding Dress

The Boarding Dress- From a travelling exhibit of movie costumes sponsored by the Victoria & Albert Museum. This picture provides a pretty decent view of the boarding dress along with the costume sketch that it’s based on.

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A costume sketch of the boarding dress from the production.

From the Hollywood Costume Exhibit in Los Angeles. This is an

From the Hollywood Costume Exhibit in Los Angeles. This is an “official” picture since the viewing public was not allowed to take pictures.

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On the left, one major source of inspiration for the boarding dress side-by-side with the costume from the movie., designed by Deborah L. Scott. The original is pictured in Les Modes (Paris) for Linker & Company, 1912.

The original source, Les Modes, 1912.

The original source, Les Modes, 1912, for Linker & Company.

In comparing the original dress with the movie version, one can see that they both use the stripes on the fabric to emphasize the vertical lines of the dress. The silhouette is decidedly slender and tubular, its shape being created by the draping of the fabric itself. There is little hint of a corset or any other structural underpinnings (although there is little doubt that there was a corset present, at least on the model wearing the 1912 dress).

What is also striking is that both dresses not only utilize vertical stripes, but that they’re also integrated with horizontal stripes on the front of the jacket and each set of stripes intersects at a precise 90 degree angle. Also, to add further accent, large buttons are used. Interestingly enough, the buttons used on the movie dress are significantly smaller than those on the original. Finally, the one major difference between the two dresses is that the 1912 dress is also fur-trimmed on the cuffs and around the neck which gives the dress a more heavy look/feel- basically it’s a winter day dress. The movie version reads much lighter and as such, I think it just works better.

Both dresses are geometrical with their use of precise lines but the 1912 version works better because the lines are more wide and well defined. The lines on the movie version almost wash out, depending on the light. When I viewed this dress in person at the Hollywood Costume Exhibit, the lighting was very dark with bright spotlights illuminating the garments. Under the harsh light, the striped lines on the dress were somewhat washed out and when viewed from more than a few feet away, they disappeared. In the end, I do not believe that it affects the overall effect but it’s still interesting to note (plus it really detracted from the overall exhibition).

Here's a set of detail shots of the dress and hat.

Detail shots of the dress and hat.

Finally, it’s interesting that the designer chose to use a dark purple velvet to highlight the lapels and the collar. In the absence of the dark fur trim, some sort of dark accent is needed and highlighting the lapels and collar was a good design choice; they help to offset the thin lines in that and the eye tends to be drawn to them rather than the lines.

In terms of style, the boarding dress definitely captures the fashion trends that were going on at the time, especially in terms of the silhouette. The only quibble there might be is with the exaggerated bow on the hat but it’s not a deal-breaker by any means. Overall, it definitely captures a moment in time.

In the next installment, we’ll look at some more of the wardrobe from Titanic how it fits into fashion during the years from 1900 to 1912.



The Titanic and the “Titanic Era” in Costume History, Part 1

RMS Titanic begins her maiden voyage.

RMS Titanic begins her maiden voyage.

This blog post originally started as a commemoration to the anniversary of the sinking of the Titanic. Unfortunately, life got in the way and I was unable to complete it in time for April 15 so I set I aside. However, it took on new life after hearing a few people referring to clothing appropriate to 1912 as the “Titanic Era.” While this term may seem adequate for describing an era in fashion, it is also misleading and fails to recognize that fashion at this time was really part of larger transition in fashion styles that was taking place during the years from 1908 through 1914 and as such it should not be considered in isolation.

Every year at this time, we at Lily Absinthe like to take a moment to commemorate the anniversary of the sinking of the RMS Titanic which occurred on the night of April 14, 1912. The story of this tragic event is well documented in print and has been the subject of several movies to include A Night to Remember which was released in 1958 and the more recent Titanic released in 1997. While in no way we minimize the impact of this event nor the tragic loss of life, we cannot help but consider things from a costume/clothing perspective and how it has been depicted in film.

Poster advertising the movie

Poster advertising the movie “Titanic”, 1997.

With the opulence and luxury that were integral to the design of the Titanic, it is inevitable that there would be a connection between costume and the fate of the ship and it’s never failed to fascinate people.

When it comes to costume of the early teens and 1912 in particular, people’s perceptions never fail to focus on women’s clothing with visions of extreme corseting, tight constrictive hobble skirts, and large elaborate hats with every sort of decoration to include feathers, birds’ wings, and sometimes the whole bird (OK, that’s probably a bit of exaggeration…:-)).

Well, it was a bit more complicated than that…

Essentially, the clothing worn in 1912 was part of a broader fashion trend that had started about 1909 that saw the constricting ultra-feminine fashions of the Edwardian Era give way towards more unstructured, linear designs. In particular, the S-Corset had given way to corsets that helped to create a straighter line combined which in turn led to the rise in the waist line. The end result was that the female profile became straighter, more balanced and gave the illusion of garments being draped (even though there was a firm superstructure underneath).

Below are a few examples from the 1909 – 1914 time frame which pretty much epitomizes female fashion during this period. However, it must be noted that there is a bit of overlap in that many of the characteristics of this era can be also be found in earlier styles to one degree or another. Rarely is there a sharp dividing line that services to neatly categorize styles.

Evening Dress, French, c. 1909 - 1911; Metropolitan Museum of Art (2009.300.1333a, b)

Evening Dress, French, c. 1909 – 1911; Metropolitan Museum of Art (2009.300.1333a, b)

In the above two examples, one can see a moving away from the form-sculpted shapes so typical of early Edwardian (c. 1900 – 1909) and now the shape is much more loose, reminiscent of the Classical Greek Chiton.

Evening Dress, c. 1909, American or European, made of silk; Metropolitan Museum of Art (C.I.41.7.6)

Evening Dress, c. 1909, American or European, made of silk; Metropolitan Museum of Art (C.I.41.7.6)

Evening Dress, French, c. 1909 - 1910; designed by Callot Soeurs, made of silk; Metropolitan Museum of Art ( C.I.40.27.2)

Evening Dress, French, c. 1909 – 1910; designed by Callot Soeurs, made of silk; Metropolitan Museum of Art ( C.I.40.27.2)

In the above example, one can see an almost clean break from the past in that the lines of the dress follow are almost completely formless, almost tube-like. The line is an Empire line and while there is less fabric to “drape”, it is still a seemingly loose-fitting garment.

For comparison, below are a couple of examples of early Edwardian styles:

Evening Dress, c. 1900, designed by Worth and worn by Queen Alexandrine of Denmark.

Evening Dress, c. 1900, designed by Worth and worn by Queen Alexandrine of Denmark.

Evening Dress, 1905; Collection Galleira del Costume di Palazzo Pitti

Evening Dress, 1905; Collection Galleira del Costume di Palazzo Pitti

Evening Dress, 1900, Worth; Metropolitan Museum of Art (2009.300.1250a, b)

Evening Dress, 1900, Worth; Metropolitan Museum of Art (2009.300.1250a, b)

As you can see from just the three examples above, the dresses are two-piece, consisting of the skirt and bodice and they present a much more sculpted appearance.

To be continued…