For Paul Poiret, the war years were a professional void. Recalled to military service in 1914, Poiret spend most of the war serving in a number of positions centered around the provision of uniforms. for the French Army. To read his autobiography, it’s evident that the war years were both financially and professionally unsatisfying. However, Poiret was able to keep his hand somewhat by creating designs that were to be licensed for production in the United States. Below is just one design that appeared in the March 1916 issue of The Women’s Home Companion:
And here’s some more details:
Suitable for sorts of afternoon and informal evening occasions, this costume designed by the couturier Paul Poiret can be made at home from a Woman’s Home Companion pattern. The price of the pattern is $1.50; its number 2990 and it is cut in 36, 38, and 40-inch bust measures. It may be ordered from the Pattern Department, Woman’s Home Companion, 381 Fourth Avenue, New York City.
The illustrator has done an excellent job of presenting this design in the most optimal manner, portraying a simple, one-piece unstructured garment with a relatively short skirt and pleated hem. With it’s simple lines reminiscent of his earlier Nouveau Directoire and Classical Greek inspired styles, this dress was a reflection of the the changes fashion was undergoing during the second decade of the 20th Century.
Poiret’s signature hobble skirt is gone, replaced by something far more free-flowing and practical. Spurred by the impacts of the war, fashion had evolved to more practical styles and it would seem that Poiret was adapting. Of course, this also could simply have been his effort to keep his name out in the market (and supplement his meager Army pay) by churning out quick and simple designs. It certainly poses some interesting questions in that it’s clear that Poiret was quite capable of designing practical garments in spire of his learning towards the more fantastical.
This is an area that bears further examination and hopefully we’ll be able to unearth further examples to post here.